Our client called on a Wednesday to award us this project, knowing that we were in an editing session for them all day that day and that we were flying to NYC that evening to direct an all day shoot for them on Thursday. The shoot had to take place on Monday in Denver. That left Friday and Saturday to put together a crew and a concept and Sunday for location scouting and shoot prep in a distant city.

By Monday, a top-notch crew was assembled and all was ready as one of the Christian recording industry's hottest acts swept into town during their North American tour. Arriving on location after 2pm, the band was hoping to enjoy a relaxing night, so the plan was to be completely wrapped by 6:30pm.